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Title:
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Female stereotypes in household appliances advertising and their social role in Spain: the perpetuation of a no- longer-existing female condition
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Author:
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Lobo Costa, Camila
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Other authors:
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Universitat Pompeu Fabra. Departament de Comunicació; Jiménez Morales, Mònika |
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Resum:
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The following dissertation proposes a qualitative approach on the matter of
advertising, society and construction of identity, based on the effect of household
appliances commercials in constructing female identity of Spanish women today.
Conclusions will be drawn based on a juxtaposition of social background and
advertising content and on how Spanish women of today perceive the evolution of
female imagery depicted in advertisements. The aim is to demonstrate how much
commercials mirrors society and how far it reinforces paradigms no longer existing |
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Publication date:
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2010-12-29 |
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Subject(s):
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Dones en la publicitat -- Espanya
Dones -- Espanya
Publicitat -- Electrodomèstics
Identitat sexual
Publicitat -- Aspectes socials |
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Rights:
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Aquest document està subjecte a una llicència d'ús de Creative Commons, amb la qual es permet copiar, distribuir i comunicar públicament l'obra sempre que se'n citin l'autor original, la universitat i el departament i no se'n faci cap ús comercial ni obra derivada, tal com queda estipulat en la llicència d'ús (http://creativecommons.org/licenses/by-nc-nd/2.5/es/) |
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Pages:
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83 p. |
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Document type:
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Report |
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Share:
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