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Correspondence analysis and categorical conjoint measurement;
Multiple Correspondence Analysis and Related Methods (chapter in book)
Torres, Anna
Universitat Pompeu Fabra. Departament d'Economia i Empresa
We show the equivalence between the use of correspondence analysis (CA)of concadenated tables and the application of a particular version ofconjoint analysis called categorical conjoint measurement (CCM). Theconnection is established using canonical correlation (CC). The second part introduces the interaction e¤ects in all three variants of theanalysis and shows how to pass between the results of each analysis.
Statistics, Econometrics and Quantitative Methods
correspondence analysis
conjoint analysis
canonical correlation
categorical data
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