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Title:	Strategic Management. Strategic Plan for SCHOTT Advanced Optics' entrance into the laser market
Author:	Laguna De Paco, Ignacio
Other authors:	Mas Machuca, Marta; Universitat Politècnica de Catalunya. Departament d'Organització d'Empreses
Abstract:	The following pages contain a strategic recommendation for SCHOTT AG, a Germanbasedmultinational, to enter the market of optical materials and components for laserapplications. The company, through its Business Unit “Advanced Materials” is currentlysuccessfully supplying optical materials and components made of glass to severalmarkets.Is there a profitable opportunity for the company to join the Laser Market now?This Thesis’ aim is to answer that question by following a basic strategic process,which includes an external analysis based on the Five Forces Model, an application ofthe Resource-based Theory as a way to internally analyze the company and theconstruction of a first Strategic Plan as a formulation of the Strategy.Keywords:
Publication date:	2010-05-13
Subject(s):	Àrees temàtiques de la UPC::Economia i organització d'empreses::Microeconomia::Empreses Àrees temàtiques de la UPC::Economia i organització d'empreses::Gestió i direcció Business planning capabilities competitive advantage five forces model laser theory market for optical materials and components resource-based theory resources and strategic management Empreses -- Planificació
Rights:	Open Access
Document type:	Research/Master Thesis
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