Use this identifier to quote or link this document: http://hdl.handle.net/2072/41549

Competition between TV platforms
Domènech Campmajó, Laïa
Xarxa de Referència en Economia Aplicada (XREAP)
The aim of this paper is to identify the factors that affect the market penetration of pay television by studying the competition that exists between three types of technology (satellite, cable and ADSL). We distinguish three groups of factors: the level of market competition, the level of competition in the industry and the quality of the product being offered. Our results seem to indicate that as market concentration increases, the television service can achieve greater penetration. This relationship is specifically captured by the level of intra- and inter-platform competition. We also examine the relationship between free television channels and pay television and find that as the amount of time dedicated to the broadcasting of advertising by the former increases, the number of subscribers to pay TV rises. Finally, we examine product quality by introducing the effect of holding the rights to broadcast Professional Football League matches and an HBO or Showtime produced series. Our results suggest that these variables are critical for the penetration of pay television.
2009-10
070 - Diaris. Premsa. Periodisme. Ciències de la informació
33 - Economia
Telecomunicació
Televisió de pagament
Aquest document està subjecte a una llicència d'ús de Creative Commons, amb la qual es permet copiar, distribuir i comunicar públicament l'obra sempre que se'n citin l'autor original, la universitat i la xarxa i no se'n faci cap ús comercial ni obra derivada, tal com queda estipulat en la llicència d'ús (http://creativecommons.org/licenses/by-nc-nd/2.5/es/)
33 p.
Working Paper
Xarxa de Referència en Economia Aplicada (XREAP)
XREAP 2009;09
         

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