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The effects of uncertainty avoidance on brand performance: Marketing creativity, product innovation and the brand duration
Giarratana, Marco S.; Torres, Anna
Universitat Pompeu Fabra. Departament d'Economia i Empresa
2007-04-02
Management and Organization Studies
Statistics, Econometrics and Quantitative Methods
trademark duration
creativity
uncertainty avoidance cultural index
L'accés als continguts d'aquest document queda condicionat a l'acceptació de les condicions d'ús establertes per la següent llicència Creative Commons
http://creativecommons.org/licenses/by-nc-nd/3.0/es/
Working Paper
         

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