In this paper we propose a simple QoS-based dynamic pricing approach for services provisioning in a heterogeneous wireless access network environment which attempts to increase user’s satisfaction level by firstly, maximizing the provided QoS level, and secondly, by applying dynamic pricing strategies according to the QoS. These strategies will allow service providers to maximize their profits. Simulation results demonstrate that the proposed dynamic pricing approach benefits both users and wireless service providers (WSPs). Results also suggest that users have better overall satisfaction due to a better QoS level and fairer prices. The analysis shows that our proposed pricing approach contributes to an increase in WSPs profits compared to the application of the flat-rate pricing model in a competitive market-model.