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E-commerce and Business Case of a US E-commerce firm
Pereira Sanchez, Sergio
Mazin Safar
What do we know as E-commerce and E-Business? Unique features of E-commerce. Types of E-commerce. History and feature of E-commerce. Why does E-commerce develop better in some places than in others? What make a current E-commerce success? Introduction of the US E-commerce firm studied. Bussiness case (customer, product, company and competition). Conclusions.
Àrees temàtiques de la UPC::Economia i organització d'empreses::Comerç electrònic
Electronic commerce
Comerç electrònic
Open Access
Research/Master Thesis
Universitat Politècnica de Catalunya;
Illinois Institute of Technology

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