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Zara and Benetton: Comparison of two business models
Palladino, Amalia Paola
Cabré i Garcia, Josep; Universitat Politècnica de Catalunya. Departament d'Organització d'Empreses
The project analizes and compares two very important and diferent business models in fast fashion industry: Zara y Benetton models. Their models are so diferent but have been a great success, due to their capacity to respond quickly to demand of the market, then due to their flexibility. In this regard, the project also demonstrates how information sharing have a big role to the success of a company. It improves the efficiency of a company and helps to achieve the customer satisfaction . To achieve a good sharing information, it' s important a good and strenght relationship between manufacturer and retailer.
Àrees temàtiques de la UPC::Economia i organització d'empreses::Direcció d'operacions::Anàlisi de processos de negoci i de fabricació
Clothing trade -- Case studies
Indústria de la confecció -- Estudi de casos
Open Access
Research/Master Thesis
Universitat Politècnica de Catalunya

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